A Summer To Remember
FIAT | 360 Social Campaign | Summer 2020
The Challenge: Launch a lessor-known vehicle to the U.S. market
Solution: Create the perfect American summer road trip with FIAT 500X and 124 Spider as perfect vessels. We visited three cities, New York City, Solvang, and Miami. Along with FOMO photography, we curated playlists, created interacting polls, CRM pieces, and a website blog page.
Role: Art Direction, Photography, and Design.
While the world was still closed, America was slowly starting to open up. Those summer vacations to Europe were canceled, so to pivot we invited our viewers to come along with us on an Italian flare Euro road trip right here in our backyard. FIAT's A Summer to Remember.
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© Valerdi 2021
Art Director / Designer / Photographer
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