Art Direction / Concept Development
Brief:
Drive excitement and viewership for YouTube's Coachella live stream by reminding fans at home what this moment matters.
Insight:
Many of the artists performing at Coachella began their music careers by uploading videos to YouTube. Years later, they are performing on one of the biggest stages in the world.
Idea:
"From YouTube to Coachella" was a social-first content series that spotlighted artists who launched their careers on YouTube and made their way to Coachella.
Coachella Weekend 1
We created short-form vertical videos for d4vd, beabadoobee, and Clairo. Each piece blended early YouTube clips, career-defining highlights, and current Coachella footage to tell a complete story. The goal was to connect fans with these artists on a deeper level by showing where they started and how far they've come.
Coachella Weekend 2
For the second weekend, we let the stage tell the story. Using real footage from Week 1, we peeled back the visuals so the music, movement, and magic could shine through — all while keeping the heart of the message intact.
Get In Touch
Working from around the world.
Phone: 305.910.1170
Email: [email protected]
Instagram: @valerdigram
©Valerdi2024
Art Director / Designer / Photographer / Illustrator
Website built in waves