YouTube Shorts - Peso Pluma

To support the launch of Peso Pluma's new album “Éxodo” and promote YouTube Shorts, we worked with Double P to create a trend of short videos featuring sneak peeks of “VINO TINTO” ft. Natanael Cano and Gabito Ballesteros, and invited his fans around the world to join the challenge.

After the launch, influencers continue to keep the momentum going.

Peso's message to his Fans:

“Plebes, I want to see you showing your flow on YouTube Shorts! Show me what you are made of and turn up the volume with my new single Vino Tinto. Chau!”

Press: 

"Sandra Jiménez, Head of Music, LATAM at YouTube, commented: “Peso Pluma is a musical phenomenon who has revolutionized the industry and Mexican music with his unique style. On YouTube, he has found a loyal audience that has accompanied him in his evolution as an artist. We are excited to collaborate with him on this challenge #PesoPlumaVinoTinto on YouTube Shorts. It’s a great moment for Mexican music and I am excited to help bring the music of Doble P to people around the world”.

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