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As a fun experiment and with the support of AI, I created a fictional music festival called VLRRD (pronounced like “blurred”). 

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The idea was to imagine what a festival might look like if we rethought what a live DJ could be. With VLRRD, I wanted the identity to live in the space between human and machine, blending performance with programming, sound with code. I set out to visualize what a faceless entity might look like, without ever actually giving it a face. The acid photo treatment helped bring that vision to life, blurring the lines between human and machine with high-contrast green tones set against a stark backdrop. 

Please keep checking back, as I will continue to add more pieces to this. I'm currently experimenting with creating a full promo video using AI video generators.

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Working from around the world.
Phone: 305.910.1170
Email: [email protected]
Instagram: @valerdigram

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Art Director / Designer / Photographer / Illustrator

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