Sedano's Rebrand

Art Direction | Advertising | Animation 

We developed a new visual language for The Sedano’s brand, a South Florida regional Hispanic grocery supermarket. 

The current identity system failed to capture and stand out for the Hispanic demographic.  

Sedaons_Before-1 Sedaons_After
VALERDI_Sedanos_Book_F2
MeatandSeafood_Gif
DairyandProduces
CafeandBakery

Digital

SedanosIllustrationAnimation
SedanosWebpageMockup

In-Store

Artboard-1-copy-4
Artboard-1-copy-5
VALERDI_Sedanos_Book_F3
VALERDI_Sedanos_Book_F4
VALERDI_Sedanos_Book_F7
Chicken-Sausage-copy

Packaging

Ground-Beef-Packaged-copy
Red-Beans-Package

More Projects 

Get In Touch

Working from around the world.
Phone: 305.910.1170
Email: danny.valerdi@gmail.com
Instagram: @valerdigram

©Valerdi2024
Art Director / Designer / Photographer / Illustrator

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