We crafted the ultimate American summer road trip featuring the FIAT 500X and 124 Spider - talk about riding in style! We hit up three awesome cities: New York City, Solvang, and Miami. To really amp up the envy, we snapped some epic FOMO-inducing photos, curated some killer playlists, set up fun polls, and threw together some cool CRM pieces and a blog page on the website. It was like creating the road trip of everyone’s dreams!

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FIAT's ASTR

While the world was still closed, America was slowly starting to open up. Those summer vacations to Europe were canceled, so to pivot we invited our viewers to come along with us on an Italian flare Euro road trip right here in our backyard. FIAT's A Summer to Remember.